{"id":1440,"date":"2022-03-03T11:52:07","date_gmt":"2022-03-03T03:52:07","guid":{"rendered":"https:\/\/web3.aup.edu.ph\/?p=1440"},"modified":"2026-05-28T11:44:02","modified_gmt":"2026-05-28T03:44:02","slug":"bachelor-of-science-in-business-administration-major-in-marketing-management","status":"publish","type":"post","link":"https:\/\/www.aup.edu.ph\/?p=1440","title":{"rendered":"Bachelor of Science in Business Administration Major in Marketing Management"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”0px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”|700||on|||||” title_text_color=”#29318D” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Program Educational Objective:<\/strong><\/p>\n

The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) aims to produce principled, God-fearing, and globally competitive graduates equipped with the knowledge, skills, and values necessary for successful careers in marketing, advertising, sales, brand management, entrepreneurship, and customer relations. Guided by Christian principles, the program develops innovative and strategic marketing professionals who are capable of analyzing market trends, addressing customer needs, creating effective marketing plans, and contributing meaningfully to commerce, industry, government service, academe, and the Seventh-day Adventist Church.<\/div>\n
<\/div>\n
\u00a0<\/div>\n

Overall Summary:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_line_height=”1em” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
General Education Courses <\/span><\/b><\/div>\n<\/td>\n
\u00a0<\/td>\n\n
50<\/span><\/b><\/div>\n<\/td>\n<\/tr>\n
\n
Core Courses<\/span><\/div>\n<\/td>\n
\n
24<\/span><\/div>\n<\/td>\n
\u00a0<\/td>\n<\/tr>\n
\n
Elective Courses<\/span><\/div>\n<\/td>\n
9<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
Required Course<\/span><\/div>\n<\/td>\n
3<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
Other Required Courses<\/span><\/div>\n<\/td>\n
14<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\u00a0<\/span><\/div>\n<\/td>\n
\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
Internal Requirements<\/span><\/b>\u00a0<\/span><\/div>\n<\/td>\n
\u00a0<\/td>\n34<\/strong><\/td>\n<\/tr>\n
\n
Religion<\/span><\/i><\/b><\/div>\n<\/td>\n
12<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
Work Education<\/span><\/div>\n<\/div>\n<\/td>\n
2<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
Vocational<\/span><\/div>\n<\/div>\n<\/td>\n
4<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
Forum<\/span><\/div>\n<\/td>\n
8<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
Student Convocation<\/span><\/div>\n<\/td>\n
8<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\u00a0<\/span><\/div>\n<\/td>\n
\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
Professional Courses<\/span><\/b><\/div>\n<\/div>\n<\/td>\n
\u00a0<\/td>\n96<\/strong><\/td>\n<\/tr>\n
\n
\n
Core Business and Management Education Courses (CBMEC)<\/span><\/div>\n<\/div>\n<\/td>\n
6<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
Core Business Administration Courses<\/span><\/div>\n<\/div>\n<\/td>\n
36<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
Major Courses<\/span><\/div>\n<\/td>\n
24<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
Cognate Courses <\/span><\/div>\n<\/div>\n<\/td>\n
18<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
Professional Electives<\/span><\/div>\n<\/div>\n<\/td>\n
12<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
\n
\n
\u00a0<\/span><\/i><\/b><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n
\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
\n
TOTAL UNITS<\/span><\/b><\/div>\n<\/div>\n<\/div>\n<\/td>\n
\u00a0<\/td>\n180<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

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Program Educational Objective: The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) aims to produce principled, God-fearing, and globally competitive graduates equipped with the knowledge, skills, and […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-standard","hentry","category-cobundergrad"],"publishpress_future_action":{"enabled":false,"date":"2026-08-05 06:23:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1440"}],"version-history":[{"count":5,"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=\/wp\/v2\/posts\/1440\/revisions"}],"predecessor-version":[{"id":10667,"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=\/wp\/v2\/posts\/1440\/revisions\/10667"}],"wp:attachment":[{"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aup.edu.ph\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}